Since reimbursements haven’t sped up any and health care reform remains largely only on paper, current market trends can be a little intimidating. Despite plenty of room for growth in the sheer number of physical therapists, cash flow crunch and a greater burden on the patient to pay higher deductibles with fewer services covered by their insurance providers means money is much harder to come by. Fortunately, for the web-savvy physical therapist, the cloud has a dazzlingly silver lining. By taking advantage of digital and social media marketing, as well as other platforms that support relationship building and educational outreach to the members of your community, even practices on shoestring budgets can open new doors to opportunities and bring in new patients with creative practice marketing.

Collect Every Email You Can!

With postal rates increasing yet again, traditional direct mail campaigns can be pretty expensive. When you consider that email marketing is instantaneous and free, it just makes sense to funnel your customers into your conversion pipeline for a fraction of the price while mining for important data and numbers that turn marketing into an exact science. Staying in touch with your prospects and existing clientele makes it easier to do business with you. Offering special discounts, offers, free information products, seminars and other “Insider Specials” can also mean more leads and referrals.

Have a Joint Venture Victory

If your business is strapped for cash, cross promotional partnerships are the way to go. Take a moment to brainstorm local businesses who cater to the same individuals you do, but aren’t considered your “competition.” Now, think of ways that you could trade coupons or discount offers to help one another drum up new business. Sometimes this can entail special in-store ads. Others, you might allow a special solo emailing to one another’s databases. Get creative. The sky’s the limit!

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